For Diversification And Rapid Growth; Now, it’s the late 1970’s. Mike mastered all of Bill’s bagel and bread recipes and, over time, became a partner and master baker and was eager to expand Simon Brothers Bakery business. First, Mike took over the Kosher butcher shop and garage for delivery trucks next door. Mike’s foresight to expand made it possible for Mike to dramatically expand their product line and Simon Brothers Bakery’s commercial business to customers.